On curious new hipster hotels to pop up ~ first glance at the website and gallery, i couldn’t help but think - new Joie De Vivre updated motel or new Ace Hotel? Turns out the Basecamp Hotel in South Lake Tahoe neither, but is definitely targeting a similar clientele.
http://www.notcot.com/archives/2012/10/basecamp-hotel---south-lake-ta.php
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